New Arrivals
Living Proof Full Shampoo 236ml
Add to Wish List
2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$46.00
Living Proof Full Shampoo Jumbo 710ml
Add to Wish List
2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$89.50
Living Proof Full Shampoo Litre w/ pump
Add to Wish List
2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$100.00
Living Proof Full Shampoo Refill Litre Pouch
Add to Wish List
2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$107.50
Living Proof Style Lab Control Hairspray 249ml
Add to Wish List
This firm-hold hairspray delivers lasting shine and an all-day, touchable hold. Flake-free finish. Won't dampen or deflate your style. Provides humidity protection. Heat protection up to 410°F/210°C. PETA-certified cruelty-free. Color safe. Safe for chemically treated hair. Free of phthalates, sulfates*,...
$43.50
Living Proof Curl Shampoo Mini 100ml
Add to Wish List
2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$24.50
Living Proof Curl Shampoo 355ml
Add to Wish List
2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$49.00
Living Proof Curl Shampoo Jumbo 710ml
Add to Wish List
2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$89.50
Living Proof Curl Shampoo Litre w/ pump
Add to Wish List
2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$100.00
Living Proof Restore Conditioner 236ml
Add to Wish List
Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Deeply conditions and fortifies weak, damaged, colored, or chemically treated hair. Reduces breakage and damage-induced flyaways and static. Over...
$46.00
Living Proof Restore Conditioner Mini 60ml
Add to Wish List
Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Deeply conditions and fortifies weak, damaged, colored, or chemically treated hair. Reduces breakage and damage-induced flyaways and static. Over...
$23.00
Living Proof Restore Conditioner Jumbo 710ml
Add to Wish List
Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Deeply conditions and fortifies weak, damaged, colored, or chemically treated hair. Reduces breakage and damage-induced flyaways and static. Over...
$89.50
Living Proof Restore Conditioner Litre w/ pump
Add to Wish List
Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Deeply conditions and fortifies weak, damaged, colored, or chemically treated hair. Reduces breakage and damage-induced flyaways and static. Over...
$100.00
Living Proof PhD Conditioner Mini 60ml
Add to Wish List
2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$22.00
Living Proof PhD Conditioner Jumbo 710ml
Add to Wish List
2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$89.50
Living Proof PhD Conditioner Litre w/ pump
Add to Wish List
2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$100.00
Living Proof PhD Conditioner Refill Litre Pouch
Add to Wish List
2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$107.50
Living Proof No Frizz Conditioner Mini 60ml
Add to Wish List
This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of...
$23.00
Living Proof No Frizz Conditioner Jumbo 710ml
Add to Wish List
This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of...
$89.50
Living Proof No Frizz Conditioner Litre w/ pump
Add to Wish List
This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of...
$100.00
Living Proof PhD Conditioner 236ml
Add to Wish List
2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$45.00
Living Proof Curl Conditioner Mini 100ml
Add to Wish List
2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Makes curls 3x...
$24.50
Living Proof Curl Conditioner Litre w/ Pump
Add to Wish List
2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Makes curls 3x...
$100.00
Living Proof Full Conditioner 236ml
Add to Wish List
2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES!
This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps hair cleaner, longer.
$46.00
Living Proof Full Conditioner Mini 60ml
Add to Wish List
2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES!
This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps hair cleaner, longer.
$23.00
Living Proof Full Conditioner Jumbo 710ml
Add to Wish List
2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES!
This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps hair cleaner, longer.
$89.50
Living Proof Full Conditioner Litre w/ pump
Add to Wish List
2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES! This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps...
$100.00
Living Proof Full Conditioner Refill Litre Pouch
Add to Wish List
2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES! This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps...
$107.50
Living Proof No Frizz Conditioner 236ml
Add to Wish List
This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of new...
$46.00
Living Proof PhD Healthy Hair Perfector 118ml
Add to Wish List
A lightweight hair repair treatment that instantly transforms dry or damaged hair by restoring hair’s outermost protective layer, leaving hair softer, shinier, smoother + healthier-looking after one use. Reduces the appearance of split ends after one use. Improves manageability, increasing ease...
$45.00
Living Proof PhD In-Shower Styler 148ml
Add to Wish List
This genius in-shower styler boosts natural body, softness, texture and shine for an effortlessly beautiful air dry. Enhances natural wavy texture and adds effortless-looking body and fullness to air-dried styles. Saves styling time with in-shower use. PETA-certified cruelty-free. Color safe. Safe...
$42.00
Living Proof Scalp Care Dry Scalp Treatment 100ml
Add to Wish List
This leave-in treatment offers instant hydration and lasting relief, soothing the flaking, itching, and irritation associated with a dry scalp. Delivers instant and sustained hydration via hyaluronic acid-based molecular patch. Rebalances scalp’s natural ecosystem. Fast-absorbing and lightweight. PETA-certified cruelty-free. Color safe....
$51.50
Living Proof Scalp Care Revitalizing Treatment 72ml
Add to Wish List
This nighttime treatment combats visible negative effects from environmental stressors for fuller, thicker, healthier-looking hair from the root. Improves the appearance of thinning hair with the Healthy Follicle Complex™. Immediate 11.5% increase in hair fiber thickness*. PETA-certified cruelty-free. Color safe. Safe...
$49.00
