Alterna
Alterna Caviar Anti-Frizz Blowout Butter
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Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3...
$14.50
Alterna Caviar Anti-Frizz Conditioner
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Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth, soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in omega 3 fatty...
from $48.00
Alterna Caviar Anti-Frizz Dry Oil Mist
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Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist is a lightweight mist that instantly adds shine while taming frizz and flyaways, leaving hair soft and silky smooth. Our pure Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins...
$49.00
Alterna Caviar Anti-Frizz Nourishing Oil 1.7oz
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Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in omega...
$54.00
Alterna Caviar Anti-Frizz Shampoo
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Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3...
from $48.00
Alterna Caviar Bond Repair 3-In-1 Sealing Serum
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The Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found...
$54.00
Alterna Caviar Bond Repair Conditioner
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Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner enhances softness and manageability of damaged, brittle hair and combats existing and future damage. This rich formula is infused with potent restorative ingredients to nurture, strengthen and fortify and help prevent breakage and...
from $47.00
Alterna Caviar Bond Repair Heat Protection Spray 4.2oz
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The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends...
$43.00
Alterna Caviar Bond Repair Leave In Treatment Mousse 8.5oz
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Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse is a restorative repair, protect and prep tool that helps provide severely damaged, brittle hair with lightweight yet intensive repair and a protective barrier against the strain of daily styling. This...
$63.00
Alterna Caviar Bond Repair Masque 5.7oz
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Alterna Caviar Anti-Aging Bond Repair Masque is a weekly hair conditioning masque with Caviar Bond Enforcing Technology helps provide intense hydrating and restorative benefits to hair. An enriched moisturizing blend helps mend breakage and restore hair's healthiest look and feel....
$58.00
Alterna Caviar Clinical Densifying Shampoo 8.5oz
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Caviar Anti-Aging Clinical DENSIFYING Shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar...
$48.00
Alterna Caviar Color Hold Dual-Use Serum 16.5oz
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Alterna Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform...
$180.00
Alterna Caviar Moisture CC Cream
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Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and...
from $40.00
Alterna Caviar Moisture Conditioner
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Caviar Anti-Aging Replenishing Moisture Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formulated with Seasilk technology that repairs, moisturizes and nourishes hair, and Photozyme Complex that protects hair from damage. Incorporates Alterna's Age-Control Complex that includes caviar extract,...
from $48.00
Alterna Caviar Moisture Leave-In Conditioning Milk 5oz
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Alterna Caviar Anti-Aging Replenishing Leave-in Conditioning Milk is a nourishing leave-in conditioner specially formulated for aging hair using the same proven ingredients and technologies as Alterna's top-selling CAVIAR Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair...
$43.00
Alterna Caviar Moisture Leave-In Smoothing Gelee 3.4 oz
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Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative geleé that provides instant smooth perfection on all hair types. This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use...
$40.00
Alterna Caviar Moisture Masque
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Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated...
$58.00
Alterna Caviar Moisture Priming Leave-In Conditioner
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The Alterna CAVIAR Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style...
from $14.50
Alterna Caviar Moisture Shampoo
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Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future...
from $48.00
Alterna Caviar Restructuring Bond Repair Shampoo
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Alterna Caviar Restructuring BOND REPAIR Shampoo gently yet effectively cleanses hair, removing product buildup, excess oil and impurities while helping to reinforce the hair surface for a renewed feel and look. CAVIAR Anti-Aging Restructuring Bond Repair Shampoo is proven to...
from $48.00
Alterna Caviar Styling Concrete Clay 1.8oz
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Maximum hold, maximum definition clay for high impact styles with a matte finish. An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold. Flex-Strength Complex with a blend of strengthening proteins and nourishing...
$40.00
Alterna Caviar Styling Grit Flexible Texturizing Paste 1.9oz
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The next generation texture paste with a smooth feel and delivers pliable styles. A medium hold styling paste that creates hi-definition silhouettes, separating layers and providing just the right amount of hold. Flex-Strength Complex with a blend of strengthening proteins...
$40.00
Alterna Caviar Styling Luxe Shape Versatile Creme Gel 5oz
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Luxurious crème gel that conditions and shapes hair in endless styles with medium hold. Buildable formula that never leaves hair stiff or crunchy, perfect for sculpting & thermal styling. Provides protection against damage from heat-styling tools. [how] Apply to wet...
$40.00
Alterna Caviar Styling Perfect Iron Spray 4.1oz
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The ultimate protection against hot tools, Caviar Anti-Aging Perfect Iron Spray protects each strand up to 450 F. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity,...
$42.00
Alterna Caviar Styling Satin Rapid Blowout Balm 5oz
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Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time....
$42.00
Alterna Caviar Volume Conditioner
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Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, this formula helps fine, limp hair...
from $48.00
Alterna Caviar Volume Shampoo
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Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, this formula helps fine, limp hair...
from $48.00
Alterna Caviar Volume Styling Mousse 8.2oz
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Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is clinically proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the...
$41.00
Alterna My Hair My Canvas Any Way Texture Spray 5oz
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Alterna's My Hair My Canvas Any Way Texture Spray fights frizz and provides humidity resistance for up to 24 hours. This vegan spray is formulated with White Charcoal, a premium grade, small pore, ubame oak charcoal powder to help absorb...
$38.00
Alterna My Hair My Canvas Easy Does It Air-Dry Balm 3.4oz
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Alterna's My Hair My Canvas Easy Does It Air-Dry Balm is a lightweight, frizz-control vegan balm that helps enhance natural styles without heat application. It is formulated with prickly pear oil, rich in antioxidants and omega fats to help restore...
$38.00
Alterna My Hair My Canvas Glow Crazy Shine Booster 1.7oz
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A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoothness and manageability of hair. For most hair types. Our silicone-free formula was developed to add incredible amounts of...
$42.00
Alterna My Hair My Canvas Glow For It Universal Gloss 2.5oz
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Alterna's My Hair My Canvas Glow For It Universal Gloss is a vegan, lightweight, multitasking gloss infused with prickly pear oil, rich in antioxidants and omega fats to help restore and protect hair. It locks in moisture and smoothes cuticle...
$38.00
Alterna My Hair My Canvas Jelly Fix Repair Booster 1.7oz
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A high-concentrate, vegan jelly booster that will help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. For most hair types. Our silicone-free formula was developed to help repair...
$42.00
Alterna My Hair My Canvas Me Time Everyday Conditioner 16oz
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My Hair My Canvas Me Time Everyday Conditioner is a gentle and color safe, vegan conditioner that hydrates and restores hair back to its natural state. This conditioner is formulated with sustainably-sourced, vegan botanical caviar that is hydrating, improves your...
$58.00
Alterna My Hair My Canvas Me Time Everyday Shampoo
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Alterna's My Hair My Canvas Me Time Everyday Shampoo hydrates, improves your overall hair appearance, and smoothes the cuticle to add bounce, shine and strength. It's formulated with sustainably-sourced vegan botanical caviar, a unique blend of polysaccharides, and free-radical neutralizing...
from $37.00
Alterna My Hair My Canvas Me Time Everyday Shampoo
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Alterna's My Hair My Canvas More To Love Bodifying Shampoo contains a lightweight and non-drying vegan formula that provides fullness and movement. This shampoo is infused with a coconut sugar blend to add a high-luster and provide texture, definition and...
from $40.00
Alterna My Hair My Canvas Me Time Everyday Shampoo 16oz
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Alterna's My Hair My Canvas Me Time Everyday Shampoo hydrates, improves your overall hair appearance, and smoothes the cuticle to add bounce, shine and strength. It's formulated with sustainably-sourced vegan botanical caviar, a unique blend of polysaccharides, and free-radical neutralizing...
from $40.00
Alterna My Hair My Canvas More To Love Bodifying Conditioner
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Alterna's My Hair My Canvas More To Love Bodifying Conditioner contains a lightweight and non-drying vegan formula that provides fullness and movement. This conditioner is infused with a coconut sugar blend to add a high-luster and provide texture, definition and...
$99.00
Alterna My Hair My Canvas New Beginnings Exfoliating Cleanser
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Alterna's My Hair My Canvas New Beginnings Exfoliating Cleanser is a vegan exfoliant for your hair. This cleanser is infused with lemon peel extract to clarify and remove impurities from hair, neutralize damaging free-radicals and lift away dirt and pollution....
$99.00
Alterna Reconstructing Bond Repair Conditioner
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Introducing a powerful NEW generation of Bond Repair – Alterna Conditioner has been reimagined and reformulated for the ultimate hair recovery and defense system. The New Bond Repair products reflect Alterna’s Clean Philosophy with formulas crafted to eliminate harsh ingredients, and they are now packed in post-consumer recycled plastic, which is easier on...
from $48.00
Alterna Reconstructing Bond Repair Masque 5.7oz
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Introducing a powerful NEW generation of Bond Repair – A deeply moisturizing reparative treatment masque that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer and less frizzy. Alterna's exclusive Caviar Bond Enforcing Technology is used to repair and protect hair, reduce breakage...
$58.00
Alterna Reconstructing Bond Repair Shampoo
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Introducing a powerful NEW generation of Bond Repair – Alterna Shampoo has been reimagined and reformulated for the ultimate hair recovery and defense system. The New Bond Repair products reflect Alterna’s Clean Philosophy with formulas crafted to eliminate harsh ingredients, and they are now packed in post-consumer recycled plastic, which is easier on...
from $48.00
Alterna Renewing Scalp Care Hemp Treatment 2oz
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A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry. A fast absorbing, lightweight leave-in scalp treatment that leaves the scalp feeling moisturized. Benefits: Clinically tested formula. Hydrates...
$52.00
Alterna Renewing Scalp Care Peppermint Treat 2oz
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A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry. A fast absorbing, lightweight leave-in scalp treatment that nourishes the scalp and helps relieve dryness that leads to itchiness....
$52.00
Alterna Renewing Scalp Care Scrub To Foam 6oz
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A clinically tested transformative vegan scalp exfoliator and shampoo that gently cleanses and exfoliates the hair and scalp, removing build up, leaving the scalp feeling calm, soothed and hydrated. A luxurious scrub-to-foam cleanser that removes impurities and build up while adding...
$49.00
Alterna Ten Perfect Blend Conditioner 8.5oz
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A nourishing paraben-free conditioner. Transforms hair from ordinary to extraordinary with the perfect fusion of ten key elements, including Arabian Frankincense that helps smooth and strengthen the cuticle. Leaves strands shiny and silky for hair that looks and feels magnificent....
$85.00